Amazon has made a small change to its KDP pricing options page, allowing authors to set different prices for customers from India. The move comes as Amazon announces its India Kindle store, with prices listed in rupees and the Kindle being offered in Croma stores across the country.
The Indian ebook market is expected to grow significantly over the next couple of years. The upcoming Delhi book fair, which opens on September 1st, will focus on ebooks, and with more than 250 publishers in attendance, it’s clear that this is a topic that’s generating considerable excitement within the Indian publishing industry.
With book prices traditionally lower than prices in territories such as the US and Europe, it’s likely that authors will have to cut their prices to the bone if they want to make a decent impact. Indian sales are still, like most other international sales, included in the overall .com sales figures, and it seems that Indian sales can only earn the 35% royalty rate.