Amazon has announced that the Kindle Fire has sold out, which is being seen by most people as further confirmation that there’ll be new Kindle devices released next week. But while Amazon is keen to emphasise the success of the Kindle Fire, the company remains tight-lipped about exactly how many units have ‘sold out’.
Publishers Lunch estimates that sales have been around 6m, which seems to be a decent guess. Compare that to estimates of 18m sales per quarter for the iPad and you can see that Amazon still has a way to go in terms of getting the Kindle Fire out there. Then again, the Kindle Fire was Amazon’s first move towards the full-on tablet experience, and you can bet there’ll be improvements when the new devices are released next week.
Interestingly, Amazon seems to be suffering from press release diarrhea at the moment, spewing out (often quite vague and detail-light) information about various products. We know that the Kindle Fire has sold out, but we don’t know how many have been sold; we know that Amazon Prime is doing really well, but we don’t know how many subscribers have signed up. Would it be too much of a stretch to suggest that Amazon Prime will in some way be at the forefront of next week’s launch of new Kindle devices, more so than in previous years?