Zola Books is launching on October 10th, and they’re hoping that an exclusive digital edition of Audrey Niffenegger’s The Time Traveler’s Wife will encourage ebook buyers to give their service a try.
The Time Traveler’s Wife was first published in 2003 and has been hugely popular, spawning a film adaptation in 2009. An official digital edition has been conspicuously absent until now, however, although pirated copies have been floating around. It’s this latter point that makes me wonder about Zola’s strategy. In the age of piracy, do such exclusive deals really have much impact?
Zola launches into a crowded market, but seems well-positioned to succeed. The site aims to introduce a stronger social element to book-buying than has hitherto been the case, and books purchased at Zola will be readable on all devices.