Amazon has announced that certain KDP book will now be eligible for the 70% royalty rate on Indian sales. The 70% option is now available for books prices between $1.77 and $7.12. Crucially, books must also be enrolled in KDP Select in order to qualify for the 70% option.
It’s that latter point that seems most interesting about Amazon’s announcement, raising the possibility that at some point down the road Amazon might consider a similar rule for all books in all territories. The company continues to emphasise the importance and sucess of its Kindle Online Lending Library (KOLL), but if some of the lustre of KDP Select has vanished from the POV of authors, there might need to be new incentives. For now, though, that’s just speculation.
It’s also worth noting that Amazon continues to offer the opportunity to set books at slightly lower prices in the Indian market. Despite the widespread perception that Indian customers will only buy ebooks at rock-bottom prices, Amazon seems to be encouraging authors to go no lower than $1.77, in which case it would seem that the company is buying into the idea that they’re not targeting the whole country, but rather the more affluent population centres where higher prices can be afforded.