There’s more evidence that Amazon is planning a full-scale launch in China and Japan. The Digital Reader reports that the Kindle Paperwhite user manual contains explicit instructions for how readers can return broken devices in various countries, including China and Japan, which means that the company must be planning to launch the devices there soon.
This isn’t hugely surprising news, merely adding to the consensus that Amazon is planning to launch in both China and Japan in the near future. We’ve already seen a promotional page for the Kindle in Japan, and Amazon happened to mention specific Chinese and Japanese Author Central pages earlier this month. The Japanese launch was apparently set for September and then pushed back to October. In other words, the guessing game looks like it’ll be over soon.
Following Amazon’s big push in the Indian market, China and Japan are the next obvious targets. It’s widely assumed that there’ll be a Brazilian launch soon, although some argue that this will be delayed until 2013. Either way, Amazon (like its key rivals such as Kobo and Barnes & Noble) is clearly setting its sights on the international market. Rumours about China and Japan have been around for a few years; now it seems the wait is almost over.